Statistics in industry行业知识系列(Direct Marketing)---下周开课，欢迎大家咨询

由于现在fresh统计master越来越多，在job market上的竞争对手也就越来越多，导致了现在工作越来越难找！为了帮助正在寻找工作机会的朋友找到合适自己的工作机在美国留下来，我们有资深专家为您介绍在job market上，统计到底会怎样应用！




人数：3-5人
有兴趣的参加试听的同学请加QQ群:303124359


Direct Marketing 课程将从下周(Sep, 25)开始。有兴趣试听的同学请和管理联系

Lecture 1 Intro to Direct Marketing Business and direct mail
Upon completion of this lecture, you will be able to
• Define the fundamentals of direct marketing in a customer centric organization
• Describe direct marketing’s transforming role and how it is evolving in a multichannel environment
• Explore the applications of direct marketing
• Follow the evolution of traditional direct marketing techniques
• Indentify strategies for customer relationship building and B2B marketing
• Discuss direct market performance measurement
• Plan, create and evaluate a direct mail package
• Recognize the elements that effect the success of direct mail creative: i.e. format, design, copy and the creative strategy
• Interpret the role of various elements within a direct mail package
• Identify alternative direct mail channels
• Describe various production techniques relating to the preparation of direct mail

Lecture 2 Marketing Metrics
• Explain the importance of tracking and monitoring your businesses using basic metrics
• Calculate customer acquisition metrics for both offline and online direct marketing
• Compute customer retention metrics for both offline and online direct marketing
• Apply acquisition and retention metrics to analyze direct marketing efforts
• Understand what to look for in metrics for further investigation

Lecture 3 data base practice and SAS PROC/ if interested, we have advanced lecture available
Upon completion of this lecture, you will be able to
• Detailed instruction on how to effectively use database marketing techniques to identify, segment and target an audience to accurately and cost effectively reach intended recipients.

Lecture 4 Research and Testing in marketing/Model intro
Upon completion of this lecture, you will be able to
• Describe the importance of marketing research and message testing and to present such to management in order to get research budget
• Implement direct marketing research for direct mail and email
• Explain attitudinal, quadrant, audience and competitive analysis research
• Develop a testing framework for direct marketing and email message





If you are looking for a job focusing on direct mail or advertising, email/ mobile / social media marketing, these lectures would be your #1 choice. In this lecture, you’ll learn the development of the whole Direct Mail industry, and how to help your manager to attract and keep new customers through all different media channels, and you’ll come away with cutting-edge techniques to build up your brand, create a truly integrated marketing campaign.