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标题: 市场分析员 Marketing Analytics Analyst [打印本页]

作者: zickzion 时间: 2016-8-15 14:02
标题: 市场分析员 Marketing Analytics Analyst
本帖最后由 zickzion 于 2016-8-15 14:04 编辑

我在的公司在招全职contractor，Junior level，1-3年工作经验，有Adobe/Omniture 在线市场分析工具的经验

Marketing Analytics Analyst

Job Description:

Influent50’sMarketing Analytics team manages all performance analyses and optimizationefforts across two cooperative marketing programs within AARP Services, Inc.,including Health and Discounts Coop product & service offerings. The Marketing Analytics Analyst supports theweb analytics efforts for ASI’s Member Advantages cooperatives website,aarpadvantages.com, as well as reporting & analysis of cross-channelmarketing campaigns across Coop clients. Daily responsibilities cross marketingcampaign tracking, data collection, reporting and performance analyses across offlineand online marketing channels and website performance reporting.

Key Responsibilities

Discounts:

1. Adobe/Omniture Automated Dashboard Management

a. Pulland upload dashboards along with key report quality control
b. Learnto develop automated reports for repeat asks & new Providers

2. Digital Campaign Tracking Campaign ID Creation& Management

a. Createcampaign IDs based on campaign requirements/details
b. Maintainall campaign IDs for back-end reporting by campaign and channel
c. Learnto update classification tables around the asks in Adobe back-end CMS

3. Ad Hoc Request Fulfillment

a. Processand pull data ad hoc to support the ASI clients and marketing managers
b. Learn/refineability to present said data so actionable

4. New Product/Offer Classification

a. Updateclassification tables on new offer implementations

Health:

5. Facilitate Data Collection, Processing &Upload for Reporting Requirements

a. Processdata from internal & external stakeholders for database upload and reportgeneration

6. Cross-channel Campaign Tracking Planning,Implementation & Quality Control

a. Offline& online campaign-level tracking code requests
b. Digitalcampaign ID creation & pre-launch QC for ensuring correct in-marketimplementation and back-end analyses
c. Offline

7. Ad-hoc Data Requests Fulfillment

a. Database(SQL Server)
b. Omniture

8. Dashboard Generation

a. Database(SQL Server)
b. Excel-hosted

9. Trend & Campaign Analyses for ProgramOptimization

Attributes: attention to detail;self-motivated; hard working; collaborative

Skills: Adobe/Omniture or GA (above beginner); Excel (above beginner);SQL (not required); PowerPoint

有兴趣可以先发邮件给我（nickyingong@gmail.com），看一眼合适我再转给对应的manager

欢迎光临乔治华盛顿大学社区 (https://hellogwu.com/)