乔治华盛顿大学社区

标题: Digital/eCommerce Marketing Specialist [打印本页]

作者: 天堂足球 时间: 2018-2-8 03:53
标题: Digital/eCommerce Marketing Specialist

Type: Full time employee

Responsibilities:

 Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Collaborate with internal teams such as IT, R&D to create and optimize online user experience

 Collaborate with agencies and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

 Proven 1-3 years of working experience in digital marketing

 Life science industry experience/biotech knowledge is required

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

 Solid knowledge of website analytics tools (such as, Google Analytics, Moz, SEMRush, NetSuite)

 Strong analytical skills and data-driven thinking. Some statistics and modeling background is preferred.

 Hands-on experience with marketing analytics is strongly preferred

 Basic knowledge of HTML, SQL and CSS is preferred

欢迎光临乔治华盛顿大学社区 (https://hellogwu.com/)