市场分析员 Marketing Analytics Analyst

我在的公司在招全职contractor，Junior level，1-3年工作经验，有Adobe/Omniture 在线市场分析工具的经验

Marketing Analytics Analyst

Job Description:

Influent50’sMarketing Analytics team manages all performance analyses and optimizationefforts across two cooperative marketing programs within AARP Services, Inc.,including Health and Discounts Coop product & service offerings.  The Marketing Analytics Analyst supports theweb analytics efforts for ASI’s Member Advantages cooperatives website,aarpadvantages.com, as well as reporting & analysis of cross-channelmarketing campaigns across Coop clients.  Daily responsibilities cross marketingcampaign tracking, data collection, reporting and performance analyses across offlineand online marketing channels and website performance reporting.

Key Responsibilities

Discounts:

1.      Adobe/Omniture Automated Dashboard Management

• a.       Pulland upload dashboards along with key report quality control
• b.      Learnto develop automated reports for repeat asks & new Providers
  

2.      Digital Campaign Tracking Campaign ID Creation& Management

• a.       Createcampaign IDs based on campaign requirements/details
• b.      Maintainall campaign IDs for back-end reporting by campaign and channel
• c.       Learnto update classification tables around the asks in Adobe back-end CMS
  

3.      Ad Hoc Request Fulfillment

• a.       Processand pull data ad hoc to support the ASI clients and marketing managers
• b.      Learn/refineability to present said data so actionable
  

4.      New Product/Offer Classification

• a.       Updateclassification tables on new offer implementations
  

Health:

5.      Facilitate Data Collection, Processing &Upload for Reporting Requirements

• a.       Processdata from internal & external stakeholders for database upload and reportgeneration
  

6.      Cross-channel Campaign Tracking Planning,Implementation & Quality Control

• a.       Offline& online campaign-level tracking code requests
• b.      Digitalcampaign ID creation & pre-launch QC for ensuring correct in-marketimplementation and back-end analyses
• c.       Offline
  

7.      Ad-hoc Data Requests Fulfillment

• a.       Database(SQL Server)
• b.      Omniture
  

8.      Dashboard Generation

• a.       Database(SQL Server)
• b.      Excel-hosted
  

9.      Trend & Campaign Analyses for ProgramOptimization

Attributes: attention to detail;self-motivated; hard working; collaborative

Skills: Adobe/Omniture or GA (above beginner); Excel (above beginner);SQL (not required); PowerPoint

有兴趣可以先发邮件给我（nickyingong@gmail.com），看一眼合适我再转给对应的manager